Before: A slogan sounds right but violates a banned-term rule.
Brand language travels with the campaign
Preferred and prohibited wording appears before copy is drafted, not only during final review.
HINT for Marketing & Brand
Your assistant writes copy fast. HINT keeps it on-brand and supportable.
HINT keeps voice, approved terms, channel limits and proof rules in plain-text notes beside each brand's work. Your assistant reads the rules for this client and campaign before drafting copy.
The package is named for the role: @openhint/hintbook-marketing-manager.
Where it helps
Three situations your team will recognize
Before: The copy calls a product the best without substantiation.
Claims carry proof or a flag
The assistant links support, adds the required disclaimer, or marks the sentence for legal review.
Before: One client's voice leaks into another client's campaign.
Each brand remains scoped
Agency-wide policy can be shared while brand voice and assets stay inside the client folder.
See it
A real campaign brief from the demo
The Sterling Cooper demo grounds Acme's spring campaign in an approved source.
demo-sterling-cooper-brand/clients/acme/campaigns/spring-launch.md.hint ↗
# read Approved source
../../../sources/approved.md
# campaign acme-1 {#marketing_manager_demo}
Approved campaign grounded in SRC-1.
# never Invented detailsWhat your assistant does next
It writes inside Acme's voice and channel limits, then identifies every statement that still needs proof or approval.
What your AI assistant receives
<campaign name="acme-1">
Approved campaign grounded in SRC-1.
</campaign>
<never name="Invented details">…</never>Your boundaries stay visible
What it will never do
- State an unsubstantiated product or performance claim.
- Use banned terms or disparage a competitor.
- Apply one brand's voice, assets or claims to another brand.
FAQ
Questions marketing managers ask
Does this make copy less creative?
No. It defines the brand and compliance boundaries; the assistant can explore freely inside them.
Can an agency manage multiple brands?
Yes. Shared agency rules live above client folders, while each brand's voice and assets remain isolated.
Does it approve regulated claims?
No. It identifies the declared disclaimer or review requirement and flags missing proof for the authorized reviewer.
For your technical colleague
The vocabulary
A hintbook is a vocabulary for your profession—installed, not written by you.
brand- Defines positioning and the identity whose rules apply.
audience- Names a declared segment for the message.
tagline- Preserves approved brand language verbatim.
campaign- Defines a campaign's goal, audience and period.
message- States a campaign message for a named audience.
claim- States a marketing assertion that requires support or review.
proof- Identifies evidence that substantiates a claim.
channel- Sets format, length and disclaimer constraints.
Manual setup
Bootstrap is read-only: it prints instructions for the assistant. The assistant performs the installation.
npm install -g @openhint/cli
hint config
hint add @openhint/hintbook-marketing-manager
hint apply
hint verify clients/acme/campaigns/spring-launch.md
hint emit clients/acme/campaigns/spring-launch.md